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Celebrate 38 Years of Empowering Women: A Journey of Dedication and Innovation
With immense pride, we mark our milestone achievement - our 38th year as a fundamental player in the lingerie industry. This journey is marked by growth, creativity, and most importantly, unwavering support from our cherished customers who have been with us every step of the way. As we honor this significant anniversary, let's look back at how it all began and appreciate the strides that led to where we are today.
Starting Point: The Foundation
It all began when Jackie embarked on her career in lingerie at LuLu’s Lingerie and Bra World in Troy, MI. She was just 17 years old but eager to learn and grow within this industry she found passion for. Starting as an assistant manager, she then took on roles as a buyer for multiple locations, laying the groundwork that would eventually lead her to establish aBra4Me.
From Bra World to aBra4Me
In 2001, we made history by launching www.braworld.ws, marking Bra World's online presence. This was followed by the creation of aBra4Me in 2007, aligning with our customer-focused phone number, 866-a-Bra-4-Me. In the year 2010, we embraced digital transformation completely when aBra4Me transitioned from brick-and-mortar stores to an online-only platform.
Navigating Industry Changes
The lingerie landscape has undergone significant changes, and we've been at the forefront of embracing these shifts. We have evolved from a time where women with DDD cup sizes were limited in options to offering a wide range that includes styles suitable for M cups and even O cups.
Facing Challenges and Embracing Change
The recent challenges posed by COVID-19 pandemic did not dampen our spirit, rather it was embraced as an opportunity. As consumers' priorities shifted during this time, online sales became our lifeline; even amidst crises, our commitment to providing comfort and confidence through our products stayed strong.
Empowerment Through Selection
At aBra4Me, our mission is clear: empowering women with high-quality, inclusive lingerie that matches their body types perfectly. The quest for the perfect bra has transformed from being challenging to being a journey of comfort and confidence through our extensive range of styles.
Looking Ahead
As we celebrate our 38-year milestone, we are grateful for every customer who shares this journey with us. With unwavering dedication to serving better, we look forward to continuing our journey of empowerment, innovation, and inclusivity in years to come.
To mark this occasion, we're excitedly unveiling a new website that offers a modern update while mntning user-friliness for all your shopping needs.
Join the Celebration
As we honor 38 years of aBra4Me, we invite you to explore our collection of high-quality bras designed with comfort and confidence in mind. Every purchase is not just a transaction but a celebration of the shared journey we embark on together with every customer.
For more information on finding that perfect fit for your unique needs, please reach out to us at 866 227-2463 or through our online contact form. Your journey towards comfort begins here with us.
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Celebrating 38 Years of Empowering Women Lingerie A Journey Through the Evolution of aBra4Me Online Transformation for Greater Comfort Choices Facing Challenges with Innovation During Pandemic High Quality Lingerie for All Body Types Empowering Confidence: Our Mission and Vision