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Celebrating 39 Years of Empowering Women in Lingerie - Our Journey Continues
With profound pride and heartfelt gratitude, we commemorate our 39th anniversary as a pivotal presence within the lingerie industry. This significant milestone is not only a testament to our growth and success but also a reflection of the unwavering loyalty and trust from our beloved customers. As we mark this occasion, we look back on the inception of aBra4Me and how far we have traveled together since then.
Foundational Steps: A Journey from Inspiration to Reality
Our journey began when our founder, Jackie, embarked on her career in lingerie at just 17 years old. Her exceptional experiences at LuLu’s Lingerie and Bra World in Troy, MI, were the foundation upon which she built her knowledge of the business from its core. She progressed from being an assistant manager to becoming a buyer for multiple locations, acquiring invaluable insights that guided her throughout her career.
Transcing Traditions: From Bra World to aBra4Me
In 2001, Bra World stepped into the digital era with the launch of www.braworld.ws. This was a groundbreaking move that set our path forward in online commerce. In 2007, recognizing the importance of customer-friliness and ease of access, we rebranded as aBra4Me to align more closely with our customer-focused phone number: 866-a-Bra-4-Me. By 2010, a pivotal shift occurred – we fully embraced e-commerce by closing our brick-and-mortar stores and concentrated solely on delivering an exceptional online experience.
Navigating the Evolving Lingerie Industry
The lingerie industry has seen significant changes over the years, and aBra4Me has been at the forefront of these transformations. Notably, one of the most impactful changes was the shift towards inclusivity in sizing. At a time when DDD cups were scarce, we have since expanded our range to include a variety of styles catering to cup sizes up to M and O, ensuring that all women can find their perfect fit.
Responding to the Challenges of COVID-19
The global pandemic brought unprecedented challenges, but aBra4Me remned resilient. When consumer priorities shifted towards online shopping, we continued to provide comfort and confidence through our products when women needed it most.
Empowering Women Through Inclusive Lingerie
At aBra4Me, our mission is centered around empowering women through high-quality lingerie that accommodates all body types. We have stayed true to this vision by offering a diverse array of bras designed with the sole purpose of making every woman feel comfortable, supported, and confident each day.
The Future: Empowering Women Together
As we celebrate 39 years, we are filled with gratitude for our loyal customers who have been integral to our success. Looking ahead, we remn dedicated to innovation, inclusivity, and empowerment in the lingerie industry, continuously striving to provide a better shopping experience.
New Website Unveiled - A Modern Elegance
In celebration of this milestone, we are thrilled to unveil our newly redesigned website, which offers a modern look and an improved user experience that streamlines of finding your perfect fit.
Join Us in Commemoration
As we honor our 39-year journey together, we invite you to explore our latest collection of high-quality bras designed with comfort and confidence in mind. Every purchase is a testament to our shared commitment to women's empowerment at aBra4Me.
For expert advice on finding your perfect bra, please contact us at 866 227-2463 or 866 A-BRA-4-ME, or visit our online contact form. Your journey towards a comfortable fit begins with aBra4Me.
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