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Victoria’s Secret Co., a global leader in intimates retl, is pioneering the future of online shopping experiences with Google Cloudto enhance personalization and inclusivity for its customers worldwide.
REYNOLDSBURG, Ohio and SUNNYVALE, Calif., January 11, 2024 GLOBE NEWSWIRE As NRF 2024, the largest retl industry conference, approaches, Victoria’s Secret Co. VSCo. has announced a strategic partnership with Google Cloud. VSCo will leverage Google Cloud'sand generativecapabilities to revolutionize its online shopping platform, providing customers with experiences tlored to their unique preferences and needs.
Currently attracting over 500 million annual visits to its website alone, the company is looking to harness new technologies for scaleable personalization. Under this multi-year partnership, Victoria’s Secret Co plans to develop an innovative generativepowered conversational assistant using Google Cloud’s Vertexplatform. This chatbot offer shoppers tlored product recommations and valuable insights based on their interests and life experiences whether they're sports enthusiasts, nursing mothers, breast cancer survivors after a mastectomy recovery, or simply seeking new bra options.
Victoria’s Secret Co acquired Adore Me in December 2022 with the intention of integrating its technology-led approach to creating intimates that cater to women across all sizes and budgets throughout their life stages. The strategic partnership with Google Cloud aligns closely with this vision as they work together on enhancing inclusivity and personalization.
The selection process for Google Cloud'stechnology was comprehensive, but ultimately focused on the company’s commitment tosecurity practices and its capability to seamlessly integrate at scale with existing business systems.
Google Cloud is committed to driving digital transformation across all industries by leveraging cutting-edge technologies from Google. The platform provides enterprise-grade solutions that utilize Google's latest innovations and tools specifically designed for developers who wish to build sustnably.
Victoria’s Secret Co NYSE: VSCO is a retl powerhouse that specializes in modern, fashion-forward collections such as bras, underwear, lingerie, casual loungewear, sports apparel, and high- perfumes and body care products. The company encompasses leading brands like Victoria’s Secret and Victoria’s Secret PINK, which are dedicated to uplifting women at every stage of their lives. Adore Me is another innovative intimates brand that VSCo has acquired recently, focusing on empowering women by providing them with a wide range of sizes, budgets, and life phases.
The company's commitment transcs the business realm; it drives positive change through the products they offer, the digital platform they operate, and their advocacy. Together, Victoria’s Secret Co associates across more than 1,350 retl stores in nearly 70 countries strive to make every customer feel good inside and out.
We acknowledge that any forward-looking statements within this press release or from management, or spokespersons of Victoria’s Secret Co., are subject to risks and uncertnties. This could result in a significant difference between the actual results and those anticipated by such statements.
For a comprehensive understanding of these risks and factors that might lead to such differences, please refer to “Item 1A. Risk Factors” in our Annual Report on Form 10-K filed with the Securities and Exchange Commission SEC on March 17, 2023. Victoria’s Secret Co assumes no obligation to update publicly any forward-looking statements contned herein or elsewhere due to subsequent events or developments.
For more information, please contact:
Victoria’s Secret Co:
Media Relations:
Brooke Wilson
[email protected]
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