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Revamp of r France's Free In-Flight Meals: A Move Towards a Buy-On-Board Program
Amidst the ongoing cost-cutting measures across the aviation industry, r Francea subsidiary of r France-KLM Groupannounces an innovative change. The rline plans to introduce a buy-on-board catering system for select short and medium-haul flights beginning in 2025. This move comes as a reflection of the evolving landscape in the r travel sector, where budget rlines have led the tr towards reduced onboard services.
r France currently distinguishes itself by offering complimentary drinks along with sandwiches, snacks, or pastries to economy class passengers on most domestic and international flights based on flight duration. However, this model might undergo transformation as r France considers implementing a buy-on-board program for certn routes starting from Paris-Charles de Gaulle to Helsinki and Lisbon.
The forthcoming option for customers to purchase meals onboard will be an addition to the existing online purchasing facility that allows passengers to pre-order meals up to 24 hours before departure. The rline's initial pilot phase test this new service on these specific routes, setting a precedent for potential expansion in the future.
This decision reflects r France’s strategic approach of adapting to market trs where full-service rlines have gradually phased out complimentary meals on shorter flights. For comparison, British rways and Lufthansa have already adopted similar buy-on-board systems for their short-haul services. Furthermore, KLM is contemplating eliminating free catering for economy passengers.
The move towards a buy-on-board system might not directly result in reduced ticket prices; however, it will offer r France the flexibility to enhance its food offerings on board. According to KLM officials, this change could increase choice and potentially lead to higher onboard revenue.
This decision also has potential environmental benefits, as reducing food waste could be a significant outcome of such changes. In 2023, the International r Transport Association IATA estimated that about 1.14 million tonnes of food waste was annually from in-flight catering activities.
The elimination of complimentary meals might come with a positive consequence; it may discourage passengers who seek to adopt controversial practices like 'raw-dogging.' This tr involves avoiding entertnment, meals, and drinks for the purpose of cultivating a more 'mindful' flying experience.
As r France navigates through these changes, its passengers will still enjoy access to water or a hot drink pred with a small sweet or savory snack. Business class travelers will remn unaffected by this shift in policy as they continue to receive complimentary meals along with an array of beverages.
r France's anticipated move marks another step towards adapting to evolving industry dynamics and consumer preferences within the rline sector, potentially setting a precedent for other carriers across Europe.
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