Discovering Singapore's Stylish Homegrown Lingerie Brands for Comfort and Confidence

Discovering Singapore's Top Homegrown Lingerie Brands for Stylish Undergarments

When it comes to lingerie, the options seem less. From g-strings to comfy briefs, push-up bras to strapless designs, choosing the perfect set can sometimes feel like a daunting task. Instead of turning to international giants such as Victoria Secret and Savage x Fenty, why not show some love for Singapore's burgeoning lingerie brands? These local labels offer an array of options that cater to personal preferences while promoting a sense of comfort and confidence.

Supporting local businesses contributes to the community, stimulates the economy, and brings unique designs into your wardrobe. When it comes to undergarments, here are six homegrown Singaporean brands you should check out:

1. Ashley Summer Co

Ashley Summer Co is a favorite for those seeking comfortable yet sophisticated lace lingerie sets. From classic push-up bralettes to adjustable cushioned styles in various hues like seductive reds and delicate grays, this brand has quickly gned recognition for its high-quality two-piece lace designs that cater to different needs.

2. Susy + Bae

For a touch of luxury with a side of sensuality, turn to Susy + Bae's exquisite range of handcrafted lace separates. The brand offers silk pyjama sets, robes, and bustiers that are perfect for pampering yourself or as gift ideas. They also offer an in-store fitting experience to create custom loungewear tlored just right.

3. Perk by Kate

Perk by Kate was born out of a desire to bridge the gap between attractive lingerie and comfortable clothing for women of all shapes and sizes. Founded in 2012, this brand now offers everything from lace bras to satin underwear alongside camisoles that are designed with practicality in mind.

4. Our Bralette Club

Our Bralette Club is a game-changer for those seeking the ultimate in comfort without compromising style. Described as a less scary alternative to a bra, they offer a range of cushioned bodysuits and athleticbralette options suitable for everyday wear, with additional perks like a recycling project that encourages sustnability.

5. I’m In

Specializing in Asian-fit intimates, I'm In caters to the masses with push-up bras, strapless bras, seamless bras, bandeaus, among other items. While the basic patterns are versatile and practical, they also feature some sensual designs for those who enjoy a touch of luxury.

6. WICKED

Wicked is not just about musicals but also embodies strong female empowerment through its narrative. This may be an indirect mention, as it could refer to the popular theatre production 'Wicked' which celebrates girl power through a unique story that you can experience live.

With these lingerie brands offering comfort and style combined with local heritage, shopping for undergarments in Singapore has never been more exciting or empowering. Whether you're seeking luxury loungewear, practical intimates, or are looking to support the local economy, there's something for everyone among these homegrown treasures.
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