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Aditya Birla Fashion and Retl Limited ABFRL is a premier fashion conglomerate born out of the amalgamation of Aditya Birla Group's branded apparel businesses, including ABNL's Madura Fashion division, Pantaloons Fashion and Retl PFRL, and Madura Fashion Lifestyle MFL, occurring in May 2015. After this consolidation, PFRL was rebranded as Aditya Birla Fashion and Retl Limited.
Serving as the nucleus of future fashion businesses within the Aditya Birla Group, ABFRL integrates the strengths and legacy of Madura Fashion Lifestyle and Pantaloons into a harmonious, potent force in India's fashion landscape.
With an impressive revenue of $1.7 billion as of March 31, 2024 and retl footprint of 11.9 million square feet across India, ABFRL is the country's first billion-dollar pure-play fashion powerhouse offering a diverse bouquet of leading brands and retl formats. It boasts an expansive network comprising over 4,664 branded stores, serving as part of its extensive presence in around 37,205 multi-brand outlets and more than 9,563 shop-in-shops across India.
ABFRL's brand portfolio includes renowned names like Louis Philippe, Van Heusen, Allen Solly, Peter England - brands established over two decades. Pantaloons is a leading force among Indian fashion retlers.
International collaborations are another highlight of ABFRL; it houses The Collective, India's largest multi-brand retler for international brands such as Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, and Galeries Lafayette among others.
ABFRL is also making waves in the athleisure market with its innerwear business, offering innovative and fashionable options that cater to India's growing demand for such wearables.
Tapping into the potential of digital platforms, ABFRL has introduced a portfolio of digital-first brands under its 'House of D2C Brands' venture called TMRW, collaborating with founders of emerging brands in the eCommerce market.
With strategic partnerships with leading Indian designers like Shantnu Nikhil, Tarun Tahiliani, Sabyasachi, and House of Masaba, ABFRL ensures a broad spectrum catering to diverse fashion needs.
Furthermore, it's moving towards sustnable practices by promoting eco-frily fibers such as lyocell sourced from eucalyptus trees through Birla Cellulose, ming for a greener future in the fashion industry.
As part of its commitment to growth and innovation, ABFRL continues to evolve, fostering an environment that not only strengthens its own brand portfolio but also contributes to the evolution of Indian fashion globally.
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Aditya Birla Fashion and Retail Growth Strategy Indian Luxury Brand Portfolio Expansion Sustainable Fibers in Fashion Industry Digital Brands Initiative by ABFRL International Collaborations with Major Brands D2C Ventures for Emerging Indian Designers